How To Use Instagram To Promote Your Website

Social media websites, such as Instagram have changed the way that people connect with one another. Designed to bring people closer together, this website is a great platform to use to promote your personal website. The visual appeal of the site offers marketing opportunities to businesses of varying sizes. To successfully promote your website using this platform, there are a few things you should do.


Add A Link To Your Website In Your Bio


A common way to get followers to your site is to add a link to your site in your bio. Instagram allows users to add one link in their bio to anywhere that they would like a follower to visit. Adding the link is simple. Click on the edit your profile tab, and you will be given the option to type your link into the text box provided.


Design Instagram Posts That Address A Call To Action


When using your Instagram account for business, it is important that you consider the types of posts that you make. Instagram is a photo sharing platform. You will want to share photos that pertain to your business or your niche. From here, there is the option to layer a call to action and the URL to your site into the posted photograph.


Include A Link To Your Site In Videos


The video function that Instagram possesses enables you to bring your stories to life. Photographs can help you get the attention of your followers, but video generates more inbound links than an image post can. People love to interact with videos, and will spend the time to watch your fifteen second video. An Instagram video can provide a fun way to advertise your brand.


Use Hashtags


Hashtags and Instagram are two words that go together. The more hashtags a post has, the more people will be able to find your profile and the more free instagram followers or fans you will get. When creating hashtags, it is important that they relate to the photograph or video that you have posted. These hashtags will help your followers and prospective followers locate your posts effectively.


Connect With Influencers In Your Niche


When it comes to running any type of business, it is not what you know but who you know. Social media websites, such as Instagram, warrant you the ability to connect with key influencers in your niche. Influencers are companies or people that the public is familiar with. For example, if your niche is fitness, you want to connect with leading people in the industry.


You can gain some insightful pointers on things you should do to gain followers. Use your relationship with these professionals to build your brand. Even though you may never reach an influencers caliber of success, tasting a piece of what they have is better than not having anything at all. Learning from those that have made it can help you excel.


Purchase Instagram Ads


Instagram is going to be opening their API to the public. If you have money to invest in promoting your website, take advantage of purchasing some ad space on this popular platform. Your ads will be placed to target the right demographic for your niche, which will get you more traffic to your site.


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